Wednesday, November 14, 2007

Google Payload, Real Deal or a Scam?

I received an email from Alex Goad a few days back showing us something he had been doing (researching for several months now), that was generating quite a nice little living for himself. Alex is not your average wanna be marketer, he's been around the block and has done quite well with other streams of income. Last year, he released Project Black Hat and earlier this year, he partnered with Chris McNeeney (from DayJobKiller fame) to release Project Black Mask. I was really hoping that this new book from Alex was not another black hat marketing manual, we all know how much he loves that stuff. But the good news was that it was totally different, I was completely wrong. Google Payload takes an age old business concept - arbitrage - and applies it to online marketing.

So what is arbitrage? Its really just finding something really cheap and reselling it for far more than you paid. In other words, the target is a large ROI (return on investment). An Ebay selling business is essentially arbitrage. You go out and look for wholesale cost items and then resell them for profit. It's really the way our business world works. Look at Walmart for example: you know they're paying pennies for the material purchased in China and selling it for a few dollar here in the states. It just makes sense!

So here's the way that Google Payload accomplishes online arbitrage. What Alex is doing is basically purchasing traffic from one source at an extremely low price and the reselling that same traffic to another source that will pay him a lot more, sometimes 400% more!

I have purchased and reviewed Alex's ebook (which is coupled with just about as much video as text), and conclude that this is an excellent product. He explains in detail (as if we're watching over his shoulder), how to find cheap traffic, and shows you exactly who is going to pay you for it. He's also given you several free templates for acquiring the traffic. And he's included a Pay Per click Quick Start Guide (this enables anyone to be successful with this product).

Adsense arbitrage has been around for a while, but this adds a bit of a different twist to it. And as we all know, there's a fear in spending too much on PPC. But Alex came up with a way to help control your spending and keep cost under control. And he shows you how to start small and scale up quite quickly.

So basically, these methods work well, and YES anyone using them will make money here! In my opinion, this book is a must read for any future Internet marketers.

Google Payload

Have a great day!

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